Choosing The Perfect Gym
It's All About The Location
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A new member may not mind driving a good distance to gain access to a good gym, but the best gym for them will most likely be a local gym. A local gym will allow for easy travel between their home, work, or favorite post-workout restaurant. Additionally, it will not be a long trek if they forget a piece of workout gear.
On days where they do not feel like working out, the fact the gym is not close to home is more enticement for a new gym member not to show up for a workout session. It is far easier to stay motivated without the need to exert extra effort to get a great workout in. The fact the gym is within close proximity to the areas they travel around every day will also create some accountability.