Why Influencer Marketing Fails Startling New Insights Revealed

Measuring the Wrong Metrics

Another common pitfall is focusing on vanity metrics such as likes and followers rather than engagement and conversion rates. While a large following might seem impressive, it doesn't necessarily translate to effective marketing. According to Influencer Marketing Hub, only 36% of brands consistently measure the ROI of their influencer marketing campaigns³. Brands need to establish clear objectives and KPIs that align with their overall marketing goals to truly assess the success of their influencer partnerships.

The Cost Factor

Influencer marketing can be costly, and without a strategic approach, the investment may not yield the desired returns. According to a report by Business Insider, the average cost for a single Instagram post by a mid-tier influencer is around $500 to $1,000⁴. Brands need to weigh these costs against the potential reach and impact of the campaign, ensuring that their budget aligns with their marketing objectives.